The fast track to manage risk and cost in a fast Innovation process
In consumer driven innovation, it is crucial that companies understand values, behaviours and preferences of future generations. In a recent project, Googol gathered a group of Millennials with a common profile; their purchasing preferences are health motivated. The aim of the focus group was to validate whether these preferences also come through as pre-purchasing behaviours. We also co-created around a new concept and tested a new product range for our client – one of Europes food giants.
Read about the case and the benefits of iterate and validate early in Opportunity Development.